One thing is to improve a product or is to solve a problem better. Another thing is to design an experience that people truly love.
How to create meaningful innovations that delight customers? How to create products and services that are so distinct and so inevitable that make people passionate?
I started to explore this question in the book Design-Driven Innovation. My latest book Overcrowded moves to the plan of action, providing methods and tools.
With a common thread: creating experiences that people love is like making gifts. Don't ask the recipient what she would like to receive for Christmas... she will hardly fall in love for something she asked for ... Love comes from discovering what we need but we did not know we needed it.
Read more →