Design.



Design is meaning 




Design is becoming widespread and diffused. 


How can you make a difference in a world where everyone is using designs?


My investigations on the most unique design strategies: those that bring design at the core of business transformation; those that create meaning in life.



How to build a unique design strategy?


Design-Driven Innovation


Design Thinking is becoming a diffused method for problem solving. To the point that is becoming standard practice even for management consulting.


How can Design make a difference when everyone is using it (and especially, when everyone is using it in very similar ways)? I explore the most unique and succesful strategies for Design to create value.

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How to create experiences that people love?


Gifting people with meaningful products.


One thing is to improve a product or is to solve a problem better. Another thing is to design an experience that people truly love.


How to create meaningful innovations that delight customers? How to create products and services that are so distinct and so inevitable that make people passionate?


I started to explore this question in the book Design-Driven Innovation. My latest book Overcrowded moves to the plan of action, providing methods and tools.


With a common thread: creating experiences that people love is like making gifts. Don't ask the recipient what she would like to receive for Christmas... she will hardly fall in love for something she asked for ... Love comes from discovering what we need but we did not know we needed it.


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How can design bring meaningful wealth to regions?


Design policies and the Value of design


Regions and countries wonder about how to leverage the power of design to deliver sustainable growth.


I support governments in creating policies that promote, support and measure the value of design. An example is my participation to the European Design Innovation Leadership Board, that has developed the design policy for the European Commission.


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