We live in a world awash with ideas.
How to make sense of this overabundance of opportunities?
How to envision the next big thing?
How to avoid trying everything and fall into the paradox of ideas (the more ideas we create the less we innovate)?
To succeed in an overcrowded world we do not need one more idea. We need to find a meaningful direction. To focus our creativity and the creativity of others towards a shared purpose.
"Overcrowded" shows how to take the first crucial step in any innovation journey: the design of a meaningful direction.
It provides the mindset, the process, and the tools to nurture a new purpose that is actionable and that people love.
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