How to successfully transform a business?
I've been intrigued by many stories of breakthrough change in organizations. Take for example Microsoft's creation of the Xbox in 2000. How was it possible that a giant like Microsoft, totally focused on software, with a strong hold on business clients and productivity applications, decided to dive into a journey made of hardware, young consumers, and entertainment, with a platform whose operative system was even incompatible with Windows, its core technology? In my studies I have discovered that the story of the Xbox, and many cases of radical business transformation resembles the typical dynamics of breakthrough movements in art and science, such as the impressionism or the Viennese school of psychology: the key role is played by a small circle of radical thinkers, i.e. a Radical Circle.
A Radical Circle is a small group of peers, not formally related in the organization, who feel a malaise with the current business direction and voluntary start a new journey. Rather than approaching top executives to propose their idea (their pitch would hardly succeed since their initial blurred vision would have few chances to be recognized and supported), these radicals engage in a voluntary quest (under the radar) for a while. They act as sparring partners, and most often they challenge each other, in the search for a strong proposition. Once they emerge, their vision is so robust and powerful to stand the harsher opponents, and it is more easily grasped by others.
My studies unlock how Radical Circles succeed in business transformation, and how you can create your own.
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